objectified.

objectified by gary hustwit. gary hustwit, of helvetica fame, is coming out with a new documentary on industrial design.

objectified is a feature-length independent documentary about industrial design. it’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. it’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. it’s about personal expression, identity, consumerism, and sustainability. it’s about our relationship to mass-produced objects and, by extension, the people who design them.