the soft spot.

the soft spot is an initiative to inspire and aid designers to do good. i think we've all struggled with balancing the do what you love, do what you need to do, and do what's right. [via dwell blog.]

the soft spot is an initiative that provides designers with the information and inspiration by which they can solve contemporary issues and educate the masses about the solutions designers provide for a more perfect and healthy world.

ultimately, the soft spot wants to enable more designers to be actively involved in creating a higher quality of life. to make this dream come true, we are working to provide an establishment and publication that will inspire, inform and initiate positive social change. we all have a soft spot. our goal is to empower yours.