Friday, December 17, 2010

i miss my pencil.

i miss my pencil by martin bone and kara johnson from ideo.

what if a doorbell could trigger the connection between scent and memory? how might traditional chinese craftsmanship be paired with modern audio technology to demonstrate that “made in china” isn’t always equated with “cheaply produced”? could one person’s love of a material—specifically, cork—be exaggerated to elicit emotional response in others?

chronicle Books and ideo put together a 240-page glossy tome to answer these and other thought-provoking questions about what inspires designers to design. the authors, award-winning ideo design director martin bone and ideo materials expert kara johnson, complement each other’s thinking beautifully, approaching each design brief from the outside in and the inside out, respectively.

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