Monday, June 1, 2009

nike sportswear 1 world.

nike sportswear 1 world by maharam.

the nike sportswear 1 world is a collection of af1, created in partnership with global innovators in the fields of sport, music, art and design. nike invited 18 innovators from across the world to re-imagine the air force 1.

maharam's unique interpretation of the af1 introduces a silhouette constructed of layers, a textile created by the maharam design studio in collaboration with [hella] jongerius. layers, produced in 100% wool felt, uses sophisticated embroidery equipment played against artisanal hand-cutting to create patterning, resulting in an "industrial craft" hybrid.

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